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One to Watch: Alexander Ward

Alexander Ward studied 3D Design at Birmingham City University where he discovered the power of collaboration with friends and that the creative journey is as rewarding as the destination. His beautifully dynamic sculptural work ‘Kiacosa’ captured the imagination and attention of the judges as it gently rotated in his exhibition space, reflecting light and colours onto every surface. Read on to find out more about Alexander, his creative process and his plans for the future.

Creative mission statement?

A desire to create products that provide an experience of wonder and magic, by combining beauty within both an environmental, cultural and social context, where a meaningful interaction and reaction to an object can be justification enough for its purpose, function and existence.

How important is colour in your work?

I have most certainly taken colour for granted throughout my time at University. What I mean by that is I can always rely on colour choices to enhance or impact a design, no matter the product. For example, it can turn a cold sterile and white object instantly into one that is forgiving, welcoming and warm, therefore colour is an essential element to any object that I design and make.

Tell us about your creative process

My main form of inspiration has been nature however not necessarily in a traditional sense. My last year of University has focused heavily on geometric structures found within organisms, as well as recreating motions and movements found within the natural world.

Creative journey or destination?

I enjoy the problem solving and troubleshooting within a design process the most, finding solutions to problems and overcoming hurdles along the way. However, I would be lying if I didn’t say I find standing back from the complete final object the most satisfying thing of all.

High point?

Mid way though my final project, only in the sense that I have never felt more capable, creatively formidable almost. If somebody had asked for my creative input or opinion at that time it would have been the most concise and constructive I could ever give.

Low point?

The weeks following my dissertation submission. From the elation of submitting my report the weeks that followed were a bit directionless as I was still figuring out where I wanted to take my Final Project. For me at least, it’s true that starting is the hardest part.

Where do you want to be in 3 years’ time?

As long as I’m engaged with the things that I am designing I really don’t mind. All I can hope for is to remain passionate about the work I’m producing and be fulfilled by the job and creativity it entails.

Is there one person during your studies/life who has really made a difference to you?

I cannot name just one, but I must say thanks to the 4 other design students that I lived with in my final year. We worked on each other’s projects collaboratively, giving valuable input and support. It was the first time I really recognised the power of a collaborative working environment (plus we celebrated together once we had reached the finish).

What is your favourite colour?

Hard to name one... But perhaps a Deep Emerald Green, reminiscence of a dark forest canopy.

Contact details

Image credits: Alexander Ward


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